meet Jim Elliott
say hello to Jim Elliott the face of our reduced sugar root beer!
Jim Elliott was furloughed during the 2020 lockdown, but instead of chilling like a can of soda, he jumped in his canoe to begin a clean up operation of Grimsby’s historic waterway, the River Freshney.
Known locally as the ‘Canoe River Cleaner’, Jim’s voyage continues to provide a cleaner habitat for wildlife and a natural beauty spot that Grimbarian’s can be proud of.
Thank you for letting us join you on one of your clean ups! Keep on paddling, Jim!